Royal Stafford is one of the very few factories remaining in England where all production still takes place in Stoke-on-Trent. Every product you purchase from us is guaranteed to have been made in the heart of the potteries.

We’re passionate about supporting British manufacturing. Increasingly in the UK, brands give the ‘impression’ that their products are made in England by using taglines such as ‘designed in England’ or ‘designed and decorated in England’. In reality, they purchase and import cheaper blank mugs and tableware into the UK then either decorate them here and send them out or buy them in completed and then use ‘designed in England’ as a selling point. However, we don’t think the savvy British public are fooled!

So, what are the benefits of buying a wholly British made product? 

If you buy British, you are helping to support the UK economy, investing in UK growth and employment. You will also be helping to preserve the rich heritage of the potteries, ensuring that skills and techniques of an age old industry are retained for generations to come. The people we employ are skilled workers; craftsmen and women who expertly create our ranges of tableware and mugs just for you. We source the best possible materials, our clay comes from the South of England.

We won’t win the battle for making ‘cheap’ products but we certainly can for  providing exceptional quality, beautiful designs and durability at a fair price. We are not interested in making the cheapest products we can, we’re interested in creating beautiful items for the home that will be treasured and used for generations. We believe in beautiful design and excellent quality with the added bonus that all of our products are Made in England!

(photo courtesy of John Muggenborg)